Hey there!

I'm James, a results-driven Product & Design leader with over 15 years of experience in creating innovative user experiences for industry giants like Shopify and Booking.com. As an international speaker, I am passionate about sharing my expertise and insights to drive lasting impact.

At Shopify, I excelled as a Design Manager, guiding a talented team of designers to strategically enhance user experience and drive growth for the Shop app, leveraging data analysis and user feedback for continuous improvement.

As a Product & Design Lead at Booking.com, the world's largest accommodation provider, I spearheaded a business vertical focused on groundbreaking products, incentives, and rewards. I successfully launched the Travel Communities platform, driving a significant improvement in user retention and engagement.

Additionally, my leadership in creating the Booking Assistant and an extensive suite of messaging tools delivered exceptional support to millions of users annually, saving both the business and property partners millions of dollars per month. My track record showcases my ability to deliver outstanding results and adapt to diverse challenges in Product Leadership positions.

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