Hi! I'm James, a Product Manager & Designer.

Picture of James

I like building new products. In my current role at Booking.com, I've been responsible (alongside great teams) for building Travel Communities, the Booking Assistant and our SaaS Enterprise Messaging tools for accomodation partners.

In person, I write and speak and I've been lucky enough to speak about business, building products and UX in countries like the Netherlands, Bulgaria, Estonia, Poland & Russia.

I’m currently based in the Netherlands and enjoy technology, photography, traveling and climbing.

13

Years of experience

18

New products launched

I’ve had the pleasure of working with James on building a product from scratch and I learned a lot about building scalable MVP's. He’s great at thinking of solutions that compromise between business & user value.

Fiorella Rizzà

Booking.com

Of the hundreds of designers I have known, the respect he has from me is reserved exclusively for the top few and I know I'm not alone in feeling that way. Wonderful designer. Wonderful guy.

Toma Lulgjuraj

We Are You

What makes me unique?

Highlights of my career

Led workshops all over the world
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Keynote speaker at UXify
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Solo launched an iOS App
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  1. 2020

    Focused on the growth of the Booking.com app

  2. 2019

    Launched Travel Communities for Booking.com

  3. 2016

    Launched an app; Football Quiz & launched the Booking Assistant within Booking.com

  4. 2015

    Launched ProteinHunter.com & joined Booking.com

  5. 2013

    Worked with various agencies in the UK on digital strategy and MVP's for our clients

  6. 2012

    Joined Rotherham Borough Council to improve their design & digital offerings

  7. 2009

    Undertook Team Lead & Management training with J Sainsbury's PLC

James Public speaker image

How I became a public speaker as an introvert -- and how you can too

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James Avocode interview image

Avocode interview series: James Butler from Booking.com

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Chatbot image

Booking.com Design: 7 things you need to know about designing a chat bot

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James has great knowledge about designing for the business and product-thinking. He has launched multiple successful new products at Booking.com, a major accomplishment in a large-scale company

David Notté

Studio

James is an incredible designer and the reason for that is the fact that he isn't just a designer. He is able to flow from defining product strategy and requierements to sitting down with a dev and going through code

Pedro Marques

Adyen

Say hello

hi@jamesbtlr.com