Indie app and web guide
Ember
AllTrails meets Strava, built for the sauna
A principal designer when you need one
I embed with product teams to shape what gets built and raise the bar on how it ships. Twenty years across Booking.com, Shopify, Algolia and startups.
Set the direction, or ship the screens.
Usually both. I work directly with your leadership and your team.
One to three days a week, or around ten hours a week with room to flex. I’m probably not the right fit if you need someone to manage routine delivery or run ceremonies.
Twenty years of outcomes at scale
150M
Active app users on the Booking.com platform I designed for
- Shopify’s Shop app hit #1 in the App Store’s shopping chart
- $6M+ influenced ARR from Agent Studio at Algolia
- Localisation across 42 markets at Booking.com
- Six iOS apps shipped on the side
Where I can help
Zero to one
From a fuzzy idea to a shipped first version
AI products
Agent experiences that people trust and come back to
Growth
Finding the changes that move your numbers
Selected work
View the full portfolio →Search, AI and developer products
Algolia
Agent Studio from zero to one: $6M+ influenced ARR and 4.7/5 CSAT
Booking.com
Travel Communities
Set the vision and led the team through it. 1M monthly active users in under a year, and 12-week retention doubled.
Press return to start a project
Tell me what you’re building and where you’re stuck. I’ll reply within two working days.
Book an intro call →